ELEVATING CAMPUS LIFE AT IGENSIA EDUCATION

Introduction

Set against the vibrant backdrop of Paris, the campuses of IGENSIA Education at BIGEN Paris 17 and Parodi Paris 10 have undergone a remarkable transformation. In collaboration with Selecta France, these hubs of learning have introduced advanced coffee solutions that meld luxury with convenience, enhancing both the atmosphere and the everyday experience of students and staff.

Challenge

The existing coffee services at IGENSIA were basic and no longer satisfied the sophisticated tastes and expectations of their Gen Z demographic and discerning faculty. The institution faced the challenge of upgrading their offerings to a more premium, engaging coffee experience that mirrored the high standards of the university.

Objective

IGENSIA was determined to revolutionize their coffee service into an emblem of luxury and engagement that would resonate deeply with the campus community. The goal was to elevate the institution’s prestigious image by integrating a coffee solution that was not only high-end but also full-service and environmentally conscious.

Solution

Selecta France stepped in to meticulously craft and install two We Proudly Serve Starbucksä self-serve coffee corners within the most frequented areas of IGENSIA’s campuses. These strategically placed corners now offer a Starbucks experience, bringing the ambiance and quality of a high-end café right into the heart of the university, accessible from the crack of dawn till the close of day.

Selecta’s coffee corners have woven a new thread of warmth and vibrancy into our campus fabric. They offer a slice of luxury that both comforts and inspires our students and staff, fostering a sense of community around shared moments of enjoyment. The Starbucks experience has brought a new energy to our campuses, becoming a cherished part of our daily life. We are immensely satisfied with the enhancements and eagerly anticipate future endeavors with Selecta.
IGENSIA EDUCATION

Results

The new coffee corners quickly became the pulse points of the campuses, significantly enhancing daily life with their premium offerings. This initiative not only elevated IGENSIA’s brand but also made the campuses a beacon for prospective talents looking for a modern educational environment. The success at the initial sites sparked further expansion, underscoring the positive reception and demand for quality on-campus amenities.

Conclusion

This collaboration between IGENSIA and Selecta France has redefined what campus amenities can provide, showcasing the transformative power of integrating thoughtful, branded beverage solutions in educational settings. It stands as a testament to how custom-tailored solutions can enhance institutional appeal and meet the evolving needs of a new generation.

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